Thursday, 22 January 2009

Research - Music Magazines.

Whilst researching music magazines, I thought it was important to not just look at those of the same genre as my own but to look at a wider range. By doing so, I get a wider range of different conventions and what makes them successful.

"Kerrang!" is "the world's biggest selling weekly rock magazine", and is most commonly associated with rock/metal music. It's readers are aged between 14 and 25, the most common ages of music magazine readers. It aims to promote live, heavy music, covering bands such as Slipknot and Green Day, including interviews, photoshoots and gig reviews which appeal to the younger generations. During the last six months, Kerrang! circulated around 60,294 copies, making it one of the most popular magazines for music. Although Kerrang! is a different genre to my own, for example it represents a different, heavier kind of music than "indie", it's conventions are the same. It has a large masthead, overlapped with a photo of an artist related to the genre, with other smaller photographs circulating on the page, this seems to be the most successful layout for a front cover.

Q Magazine could be considered a music magazine for the older generations as it includes artists in the mainstream spotlight. Q usually covers artists that are well known, for example Madonna and U2, artists that many people have grown up loving. Although young people also enjoy to read it, the readers are usually above 25. Q appeals to many as it tends to includes coverage of well known festivals, such as Glastonbury, or well advertised gigs, such as Muse playing at Wembley. During the last six months, Q circulated 113,174 copies, making it one of the most popular magazines for various generations. It's layout differs to most others as the main photograph does not overlap the main titles or masthead, which is always in the top left corner. Although these are different conventions for a music magazine, they prove successful and therefore when considering my own front cover, I will look at changes and different ways of representing the masthead.

The last magazine I have researched is NME because it's conventions and genre are very similar to my own. It is most commonly known as an "indie" magazine, featuring some mainstream artists such as The Killers and Muse but also non-mainstream such as Vampire Weekend and MGMT. It's readers are mostly aged between 15 and 25, as it looks closely at gigs and festivals which appeal to teenagers and young adults. Every week new, young and unknown artists are featured, including interviews, gig coverage, and the NME radio chart. During the last six months, NME circulated 56,284 copies, which makes it one of most read music magazines for lesser known artists. If this many people read just one magazine, the amount of new music promoted is increased therefore giving new and unknown artists a chance in the industry, similar to my own aim.

No comments:

Post a Comment