Initial Ideas.

These are my initial ideas for my music magazine, however over time and through research, progress may change these.

The Magazine Name.
My magazine will be called "Underground", as it represents the live music by unknown artists that is most commonly found in underground locations or very small arenas, such as Manchester Club Academy. These allow lesser known artists to increase their fan base and as my magazine will aim to promote new artists, this name is perfect.

Magazine Target Audience.
Magazines of a similar genre to my own, such as NME, are aimed at the younger generation as most teenagers grow up with a keen interest in music. The readers are approximately aged between 14 and 25, and are both male and female. Most teenagers and young adults like to go to mainstream concerts or non-mainstream gigs, this therefore fits in with the live aspect of my magazine. As it will promote young unknown artists aged between 18 and 25, the target audience is apt to be of a similar age, if not a bit younger. My target audience is therefore teenagers and young adults aged between 14 and 24, of both genders.

Magazine Genre.
The main genre of my my magazine is indie, however it can be split into three producing a hybrid:

• The genre of the magazine will be music.
• The genre of the music the magazine promotes will be indie.
• The genre of the music promoted will also be live music.

Therefore I will later research the conventions of my genre and aim to create a suitable front cover, contents page and double page spread.